400people a day, seven days
MINI
Seven days of public pop-up, one immersive journey per brand.
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196 Experiences
196 Experiences
Emotion, lived.
Your guests do not watch: they play, solve, create. A scripted journey of 45 minutes to 1.5 hours, built around your brand.
One journey, six challenges, five senses
Each step calls on a different sense and emotion. Open a challenge to see how it goes. You pick the steps, we write the story.
Virtual-reality entry ritual
Out of the comfort zone from the first minute.
SeeSurprise
Bespoke escape game
Riddles, clues, a story to reveal before time runs out.
SeeTeamwork
Brand quiz and challenge
Knowledge, speed, strategy, team against team.
SeeCompetition
Molecular experience
Tastes, textures and temperatures reinvented. The sharing moment.
SeeConnection
Close-up magic and mentalism
Illusion a few centimetres from the eyes.
SeeWonder
Creative experiences
Collective fresco, live painting, virtual-reality art. And our craft workshops, as a bonus.
SeeCreation
196 Experiences in pictures
Tap a photo to enlarge it. Every one comes from a 196 event.
Two recent journeys
55guests, an evening they still talk about
THA
A gamified anniversary on a surprise scenario, to thank 55 employees.
Read the caseThe film of the journey
“At our annual congress we were looking for a different, innovative but human moment of cohesion. A real wow effect around the chemistry of taste, a unifying moment everyone still talks about.”Julien R. · Communication and engagement director, Pfizer France
