120evenings, 66,000 participants a year
Brooklyn Brewery
National brand tour over 19 weeks, in ten cities.
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196 Events
196 Events
The art of celebrating.
A party, a launch, a seminar: we design the whole event, from the idea to the last glass, and slip in what nobody else does.
What we organise
Every format is built around your guests and your brand. Open a line to see what it holds.
Corporate and VIP parties
Year-end parties, client evenings, galas. Set design, entertainment, bar and catering run by one team.
Product launches and roadshows
A set-up that reveals your product, replicated city after city. We ran 120 evenings in 10 cities for a single brand.
Seminars, team building and incentives
Highlights that get teams talking to each other, not only about us.
Openings, trade shows and pop-ups
Draw people to a stand, mark an opening, run a pop-up seven days straight.
How it works
1
Your brief
A date, a venue, a number of guests, a type of event. A few answers are enough to start.
2
A proposal within the day
A concept, a running order and a quote. We adjust together until it is yours.
3
The script and the site visit
We write the thread of the evening, visit the venue if needed, settle logistics: access, space, timings.
4
The day, and after
Our team sets up, performs, packs down. You receive the photos, and your guests are still talking about it on Monday.
196 Events in pictures
Tap a photo to enlarge it. Every one comes from a 196 event.
Three events, told in numbers
10days, 100 guests a day
Team USA
Molecular gastronomy station at the US team headquarters.
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5steps, 30 minutes per guest
Mercedes-Benz
From the molecular bar to an escape game inside the car: live the brand instead of touring it.
In motion
“For the Taycan launch we wanted an experience that was technological, beautiful and full of emotion. The nitrogen cocktails captivated our guests from the first second.”Sophie L. · Experiential marketing manager, Porsche France
