196 Agency, for brands and companies
Creator of immersive emotions.
196 is a house of immersive, emotional experiences. Born from molecular precision and the pursuit of the sensory thrill, our agency creates unique event formats blending storytelling, immersion and interaction.
They trusted us, in France, Europe and the Emirates.
- Disney
- L'Oréal
- Mercedes-Benz
- Chanel
- Saint Laurent
- Total
- Ubisoft
- Club Med
- Riva
- Airbus
- SpaceX
- Van Cleef & Arpels
- Accor
- Dubai Holding
- Dubai Autodrome
- BMW
- Orange
- EDF
- Audi
- Carrefour
- Crédit Agricole
- Mucem
- Solvay
- Veeam
- Migros
- Pfizer
- Porsche
- MINI
- Brooklyn Brewery
Three ways to leave a mark on your guests.
We design and produce experiences that combine set design, interaction, innovation and sensory emotion. From brand activation to the signature molecular experience: three worlds, one same thrill.
196 Events
Corporate parties, product launches, seminars. The whole event, designed and delivered.
Discover this world
196 Experiences
Immersive journeys, escape games, virtual reality. Your guests become the actors.
Discover this world
196 Nitro
The liquid-nitrogen molecular bar. Cocktails, macarons and meringues created before your eyes.
Discover this world
Ice cream born in a cloud.
A white mist rolls across the counter, the cream sets in one minute at −196°. Your guests watch it being born, then taste it, still smoking with cold.
Spectacular, interactive, immersive and full of flavour
The full Nitro menu
SOUFFLØ
the frosted breath.
A mini meringue frozen at −196°, one bite, and the vapour streams out of your nose and mouth. Your guests film it, send it to each other, and are still talking about it on Monday. Born with meringues, SOUFFLØ also comes as macarons, mochi, and a savoury version for trade shows: foie gras, cheese bites. It is the 196 signature: the moment everyone takes home.
Share yours: #soufflo
Products are bought. Emotions are lived.
Our mission
To elevate events by turning them into sensory, memorable stories. From the molecule to storytelling, we create set-ups where brands, teams and audiences live an exclusive moment that belongs to them.
- The senses create emotion
- Emotion anchors memory
- Memory builds legacy
One concept, nine industries, six molecular propositions
unique concept: the augmented experience
196 activates the happiness molecules: dopamine, serotonin, endorphin and oxytocin. Spectacular, tasteful and emotional experiences that combine science, art and sensory storytelling. Every service is designed as a catalyst for connection, pleasure and memory.
vibrant industries
- Luxury, fashion and fragrance
- Pharma, medical and biotech
- Automotive and future mobility
- Industry and services
- Banking, finance and insurance
- Aeronautics, aerospace and defence
- Technology, AI and innovation
- Culture and public institutions
- Hospitality, hotels and lifestyle
Every sector has its own language. We translate it into sensory experience and brand emotion.
molecular signatures
Tap a signature to open it.
For which event?
Every occasion has its codes, and we know them. Choose yours to see what we create for it.
Corporate party
A molecular bar at the centre of the room, a highlight at toast time, and guests who talk to each other.
SeeProduct launch
The product at the centre, an experience that speaks for it without a speech. Porsche, MINI and Brooklyn did it with us.
SeeSeminar and team building
A six-challenge journey, an escape game, a brand quiz: teams play together, and it shows on Monday.
SeeTrade show and stand
The mist draws people in, the taste keeps them. A stand people stop at, and leave with a card.
SeeOpening and client evening
A dealership opening, a press evening, a company anniversary: the whole event, designed and delivered.
SeeVIP reception
Lounge, athletes, executives, sponsors: a molecular gastronomy station worthy of the guests. Team USA, Paris 2024.
See“The experience designed for our VIP lounge at the Palais Brongniart was simply breathtaking. Between the molecular shows and the immersive tastings, our guests went on a true sensory journey.” Alex M.
Director of Hospitality, Team USA · Paris 2024 Games
Seen at
A few houses that chose 196 for their guests, and 1,600 events in a few pictures.
How it works
Your brief
A date, a venue, a number of guests, a type of event. A few answers are enough to start.
A proposal within the day
A concept, a running order and a quote. We adjust together until it is yours.
The script and the site visit
We write the thread of the evening, visit the venue if needed, settle logistics: access, space, timings.
The day, and after
Our team sets up, performs, packs down. You receive the photos, and your guests are still talking about it on Monday.
Since 2015, across France, Europe and the Middle East
Jean-François Turini founded 196 for a simple reason: a cocktail that turns into sorbet before your eyes gets talked about. 1,600 events later, he is still the one at the station.
He has set up his bar on a yacht in Monaco, at the Team USA headquarters during the Paris Games, in ten cities for a two-summer tour, and in dealerships, congresses, press evenings. With Aurélien Fauches, managing director, 196 has become an agency: events, immersive journeys, and the bar that started it all.
What you get when you contact him: a reply within the day, one contact from brief to pack-down, and a team that has handled nitrogen since day one.
« Freeze the moment, feel the magic. »Jean-François Turini, founder · Aurélien Fauches, managing director
Our team
Experience architects, creative strategists and operations experts. Each talent brings precision, imagination and a deep will to give meaning to every project.
Based in Paris, Saint-Raphaël, Vannes and Dubai.
As a bonus to your event
Discoveries, workshops and tastings
Craftsmen's know-how, staged by 196. Your guests make, taste, and leave with what they created.
Also made to measure: tastings of Provençal produce, honeys, wines and champagnes; ceramics, perfume or jewellery workshops.
The journal
Ideas, behind the scenes and news, from the 196 blog (in French).
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Dans l’univers de la cosmétique, du luxe et de la parfumerie, une marque ne se découvre plus seulement…
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A few minutes to see 196 in motion: the bar, the journeys, the guests.
