Case study

Brooklyn Brewery
Roadshow France.

Two summers on the roads of France to introduce Brooklyn's IPA differently: through cold, mist and wonder.

Project: National brand tour
Dates: May to July 2023 and 2024, 19 weeks
Venues: Rennes, Nantes, Bordeaux, Toulouse, Nice, Lyon, Reims, Paris, Annecy, Lille
Format: Distributors and consumers
Participants: 66,000 a year, 120 evenings

What we did

Brooklyn Brewery wanted to establish its brand in France with a format nobody forgets. We brought the 196 molecular station into the IPA Lab container: beer cocktails frosted with nitrogen, foam clouds, tastings in the mist, in ten cities over two seasons.

In the spotlight

Grow brand awareness with an original format, through immersive molecular experiences.
Create an innovative customer experience, for distributors and the public alike.

Brooklyn Experience

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